Food Aggregator Apps: Do They Make Sense for All Restaurants?

Small to midsize restaurants are doing everything they possibly can to acquire new customers and sales channels.  That includes signing up for food aggregator services like UberEats and Grubhub for the promise of increased exposure and orders.  But in reality, are food aggregator apps good for every restaurant?  Food aggregator services may “sound” like an exciting opportunity for restaurants.  Restaurants get excited about the promise of new customers and a boost in sales, but oftentimes do not realize the heavy financial burden associated with these services.  With aggregator commissions as high as 30 percent on every order + delivery fee + service charge, restaurants are losing a significant portion of their already razor-thin profit margin.

Thinking of the bigger picture …

Does the restaurant know who is making the purchase when ordered through the aggregator app?While restaurants aim to build a healthy bond with customers - converting new diners to regulars…