How to create an amazing guest experience is the focus of this episode of The Main Course as host Barbara Castiglia speaks with Tony Darden, President of MOOYAH Burgers, Fries & Shakes. While the brand is continuing to expand locations, it is always striving to create the best customer experience.
“We’ve got to make a great impression on our guests,” Darden said. “We have things we call wow moments.” Customers are greeted by smiling faces and a welcoming dining room with attentive and cheerful team members. The goal is a frictionless and convenient experience for customers that involves everything from an app for ordering and display screens in the kitchen that makes the process seamless.
Darden has 25 years of experience in the restaurant business and knows how important company culture is to the success of the brand. He began as a server and loved the sense of community and teamwork he found in food service. Now as president of MOOYAH he is putting his experience to work in creating what he calls a “ridiculicious” customer experience.
A new episode of The Main Course, our podcast series with MarketScale, is served up every Tuesday and Thursday.