Five Ways to Make Your Brand More Social Media Friendly

In the digital age where the world revolves around social media, an increasing amount of value is being placed on online ‘aesthetic’ and the number of followers and likes a brand has. As a result, brands are seeing their online presence has a significantimpact on their bottom line and are seeking methods to appeal to consumers in today’s "selfie-culture."In the era of the “influencer,” celebrities are no longer the only ones with credibility. Today, consumers are often looking to popular vloggers, influencers and passionate photographers across the nation for not only aesthetic pleasure, but as a means to discover popular places to eat, clothes to buy and destinations for travel. 

In effort to attract these virtual marketers, brands across the nation are working to better their brand aesthetic, designing their stores with purposeful interior, attractive décor and unique characteristics to attract influencers from all across the world. For brands who may now just be…