Five Ways to Increase Revenue Through Social Media Ads in 2018 | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Social media has become a key part of the business model for modern companies. It has revolutionized how companies and brands interact with their target market, while also providing detail feedback on consumer habits. Advertising agency Zenith Optimedia reports that social media spending was over $30 billion in 2016 and predicts this form of advertising will comprise of 20 percent of all internet advertising by 2019. The also suggest social media as a whole will overtake newspapers in 2020.

Unsurprisingly the restaurant industry has taken advantage of social media’s immense weight and power. As AJ Beltis covered, the number of restaurants using social media ads in 2017 increased by 20 percent from previous years and that trend is expected to continue.

This means social media advertising should also be part of your restaurant’s marketing plan. So with that in mind, here are five essential ways to increase revenue through social media ads:

Pay for Social Media AdsBeltis is…

Dale Domingo

Dale Domingo is a freelance writer who heads the social media and employee engagement units for an IT startup. He manages social marketing campaigns, runs day-to-day activities, gives final approval to the social media content created and developed by in-house and outsourced specialists and monitors all generated leads and sales.

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Dale Domingo