Five Tasty Ways to Engage and Attract Business Diners

A recent study by Dinova found that 76 percent of restaurant owners and operators are not actively promoting their restaurants to business diners, even though a majority of those responding said they believed that business dining accounts for more than a quarter of their sales.Attracting business diners as a  growing and diverse source of potential new and repeat business could be key to boosting your bottom line. Here are five tasty ways to profitably engage more business diners.

Know Your Target Customers

Find a solid resource to research the business diner demographic and what is important to them. Never assume. Millennials, for instance, may prefer dining experiences that cater to their flex work schedules, but they also pay above average attention to their diets: 40 percent report health-related or cause-based restrictions, such as being gluten-free or vegetarian. On the other hand, Boomer business diners unsurprisingly tend to take a more traditional approach to…