Five Marketing Lessons Restaurants Can Learn from Retail Marketers

While some restaurants have been successful at incorporating their brands into customers’ increasingly digital lives, most restaurants still fall behind in their ability to leverage digital to drive customer engagement and revenue growth. Advances in data and technology have made it possible to build and maintain relevant conversations with individual customers over time across marketing channels. If you’re looking for an example, look no further than the retail industry. Retailers have been implementing successful digital marketing strategies for years. The explosion of online shopping made it necessary for retailers to be first movers in the digital space. Although the two industries are very different, the mechanics of effective marketing are the same. For restaurant marketers, the key is to increase repeat business and higher profits, while providing customers with convenience, relevance and rewards for their loyalty. 

Here are five lessons restaurants can learn from retail…