Five Last-Minute Ideas to Lure Guests for Christmas Dinner

Until recently, Christmas Eve and Day made for a somewhat difficult time for restaurants: people traditionally would spend this holiday with their families at home and are generally not looking to go out for dinner -- unless they have an incentive to.

Today the situation is changing, and 2016 brought big news that retail sales at U.S. eating and drinking establishments have for the first time outrun those of grocery stores. Quite a surprise for restaurant owners.  

People are eating out more than they cook at home with Millennials leading the trend, and restaurants are responding to it by staying open for Christmas.

Restaurants are more than likely facing their fiercest competition yet in bringing in the families, shoppers and friends who are looking forward to a holiday from cooking and enjoying the service, food and atmosphere served up at a local restaurant instead. So, here are a few tips for marketing leaders that can help your restaurant stand out and fill the reservation lists…