Experience Economy: Serving Up Culinary Adventures

2 Min Read By MRM Staff

Restaurant operators have an opportunity to leverage the trend of experience-driven dining. A remarkable 74 percent of diners report returning to an establishment after a  memorable event so by offering curated experiences and special events, operators can effectively engage their customer base as well as foster long-term loyalty.

Spuntino Wine Bar & Italian Tapas is one restaurant that is capitaizling by launching culinary classes, inspired by the team's passion for interacting with guests.

"We've always delighted in spending time with our guests through wine dinners and walk around wine tastings," Regan DeBenedetto, Director of Operations, told Modern Restaurant Management (MRM) magazine. "Chef Michel was inspired to capture the same energy through a culinary experience. His love of cooking authentic Italian cuisine combine with his warm hospitality made these classes a perfect fit."

Other restaurants offering culinary experience such as cooking clases, murder…