With just under three months to go until Veganuary 2023 begins, now is the time for businesses to get on board.
Veganuary is creating a new wave of consumers and shoppers with a big appetite for plant-based products. In January 2022, more than 629,000 people signed up to take part in Veganuary’s 31-day plant-based pledge. This represents a real opportunity for brands, retailers, and restaurants to improve, expand, and promote their vegan and plant-based offerings to a growing audience. Regardless of whether Veganuary participants stay vegan full-time after the pledge, those who have taken part consciously choose more plant-based options. In fact, Veganuary’s six-month survey showed that after taking part in Veganuary 2022, 80 percent of participants have made a significant diet change – reporting that they're eating at least 50 percent less meat and dairy. The nonprofit campaign has been a massive driver in the market for vegan products, with more than 1,540 new vegan products and menus launched for Veganuary 2022 alone.
Make the most of this exciting – and free – marketing opportunity by requesting the Veganuary Business Support Toolkit which includes details and examples of marketing activity, key messages, and ways to support and amplify the campaign on social media including assets and content to share with your audience.
Businesses can download the toolkit here, or request a copy by emailing firstname.lastname@example.org.