TRA Marketplace, the largest restaurant industry trade show and conference in the Southwestern United States

Each year, the Texas Restaurant Association (TRA) produces TRA Marketplace, the largest restaurant industry trade show and conference in the Southwestern United States. While the pandemic made the gathering a virtual affair in 2020, TRA Marketplace will return this summer as an in-person event, slated for July 10-12, 2021, in San Antonio. The 84^th TRA Marketplace faces an unprecedented environment: Before COVID-19 hit, Texas’ restaurant industry generated $70-plus billion annually. In the first six weeks of the pandemic alone, the industry lost $7 billion. To date, the sector has lost 600,000 employees across the state, as well as 20% of restaurant volume. The industry is recovering, but the pandemic’s impact positions 2021 TRA Marketplace as the most consequential installment ever held––a reality organizers have taken seriously.

To register and learn more, visit https://tramarketplace.com/attend.