The Next Big Killer: Food Fraud—Protecting Your Brand Through Transparency

Global Food Safety Resource (GFSR) will present “The Next Big Killer: Food Fraud—Protecting Your Brand Through Transparency,” an August 24 panel discussion that is being co-hosted by Authenticateit.

This informative online discussion will be moderated by GFSR’s CEO, Tina Brillinger, and Dawn Van Dam, an innovative business leader and facilitator. This discussion will bring industry stakeholders and subject matter experts together to increase awareness of food fraud and provide strategies to mitigate the risk to your brand while improving consumer trust. 

Panelists will include: 

• Karen Mills Director, Quality Assurance (Canada) at Highliner foods
• Yves Rey, Corporate Quality General Manager at Groupe Danone 
• John Spink, Director & Assistant Professor, Food Fraud Initiative, Michigan State University
• Mitchell Weinberg, CEO, INSCATECH
• Sara Zborovski, Partner, Norton Rose Fulbright 

Topics will include:

• How transparency improves brand trust with consumers
• How to detect a problem of food fraud before it’s too late
• More about the importance of transparency in supply chains

Registration for the August 24 online panel discussion is complimentary. To learn more, click here. The discussion begins at 11 a.m. EST.

“Food fraud and brand protection is a key issue for food businesses who operate in global supply chains. I’m really pleased we’ve been able to bring together so many high level experts on this topic who know what’s really going on out there,” said Brillinger. “Our panelists will provide the latest updates on how prevalent food fraud is and what you can do mitigate your company’s food fraud risk. They’ll share strategies for protecting your brand through transparency and anyone who registers will be able to ask questions of our panelists.