National Industry Fest

Returning for its sixth year, National Industry Fest returns to Park City October 2–4, 2026, bringing together qualified hospitality operators, beverage sponsors and national beverage and hospitality media for a weekend built around relationships, product discovery and the conversations that move the beverage industry forward.

Held alongside the Park City Wine Festival, National Industry Fest was created with one simple idea: give the beverage and hospitality industry the time and space to connect. Away from crowded convention halls and packed meeting schedules, the weekend creates an atmosphere where conversations happen naturally, new products are discovered and lasting partnerships begin.

Anchored at Pendry Park City, the Hospitality Suite serves as the weekend's gathering place for coffee, conversations, informal meetings and catching up between events. Throughout the weekend, guests will enjoy private tastings, industry roundtables, the Grand Tasting at Canyons Village Plaza and the debut of Casino Night while exploring wines, spirits, beer, RTDs, non-alcoholic alternatives, premium mixers and emerging beverage brands.

Throughout the weekend, beverage sponsors will have the opportunity to connect with qualified hospitality operators while building relationships with up to 60+ potential national buyers through curated tastings, hosted events and shared experiences.

National beverage and hospitality media will be on-site throughout the weekend, discovering new products, meeting the people behind the brands and sharing the stories shaping what's next across the beverage industry. For emerging and established brands alike, it's another opportunity to introduce new products, build awareness and continue the conversation well beyond Park City.

Weekend Highlights

• Celebrating the sixth year of National Industry Fest

• Hospitality Suite at Pendry Park City open throughout the weekend

• Private tastings and industry roundtables

• Grand Tasting VIP Experience at Canyons Village Plaza

• New Casino Night

• National beverage and hospitality media on-site throughout the weekend

• Qualified hospitality operators attend National Industry Fest complimentary with advance registration

• Beverage sponsors participate through a curated registration process

• Spouses of qualified hospitality and beverage industry operators are welcome throughout the weekend and are invited to participate in all scheduled events, along with optional activities that showcase everything Park City has to offer.

National Industry Fest is the trade-focused companion event to the Park City Wine Festival. Now in its sixth year, the weekend brings together qualified hospitality operators, beverage sponsors and national beverage and hospitality media for product discovery, collaboration and relationship building in one of the country's premier mountain destinations. Built around conversation instead of convention, National Industry Fest creates an environment where brands are discovered, partnerships are formed and business continues long after the weekend ends.

Qualified hospitality operators attend National Industry Fest complimentary with advance registration, while beverage sponsors participate through a curated registration process. For the complete weekend schedule, registration, hotel accommodations, media credentials and sponsorship opportunities, visit ParkCityNationalIndustryFest.com.