Email Showdown: Comparing Marketing Strategies of Shake Shack and Sonic

4 Min Read By Nora Snoddy

One of the best ways to generate ROI when facing evolving technology and consumer preferences is to develop a solid email marketing program. Email integrates remarkably well with other channels, and it’s proven itself to be the workhorse of the restaurant and hospitality industry. In fact, according to Emma’s 2018 Industry Survey, while 60 percent of restaurant marketers spend 10 percent or less of their time on email marketing, 42 percent find it to be their most effective marketing channel, and 30 percent plan to increase spending this year.

In this email showdown series, we’d like to compare the email strategies of Shake Shack and Sonic.

Sonic Drive-In is one of the largest fast food chains in the U.S., with more than 3500 locations scattered across the country. Shake Shack has far fewer locations than Sonic,  but they've developed a cult following and are expanding rapidly into key markets. Both Sonic and Shake Shack have fairly robust email marketing programs, but who…