Effectively Using AI to Improve Restaurant Branding

3 Min Read By MRM Staff

Restaurant operators can tap into artificial intelligence as a tool to enhance online perception, understand customer sentiment, learn from competition, and potentially boost sales. “If you're a restaurant owner still on the sidelines about AI, it's time to act. AI is no longer an idea for the future,” Robin Gagnon, co-founder and CEO of We Sell Restaurants, told Modern Restaurant Management (MRM) magazine. “Instead, it is actively shaping how customers perceive your restaurant, influencing potential buyers, and impacting your valuation.” 

She prioritized learning and integrating AI into her business and advises restaurant operators to do the same. Start with a simple prompt: “Describe my restaurant (Insert Name)”  to see what’s readily available online.

For a deeper insights, Gagnon suggested operators use AI for summarizing online reviews with targeted prompts, such as:

“What are the top themes in Google and Yelp reviews for [restaurant name] regarding…