Drafting a Dream: Stop Screwing Up and Start Winning

“Make the Money When the Money Is Available to Be Made”

In this business, there are no do-overs. Profit comes in waves, and those waves don’t wait for you to get ready. They hit hard and fast during lunch and dinner rushes. Miss them, and you’re losing not just money but momentum. Preparation isn’t optional, it’s survival. Success isn’t built in the moment; it’s earned long before the first customer walks through your door. If your systems aren’t running the business when you’re not there, you’re already halfway to failure.

This isn’t just advice; it’s a call to arms. Be relentless. Be ready. Because in this game, the money is only available for those prepared to seize it.

My book  Drafting a Dream is more than just advice. It’s a roadmap built on decades of real-world experience, designed for anyone ready to take on the high-stakes restaurant industry. Whether you’re a first-time dreamer or a seasoned operator looking for an edge, it offers no-holds-barred approach delivers the strategies, lessons, and tools you need to build something great.

“Don’t Let Your Dream Cloud Your Judgment”

Every dream starts with excitement, the vision of a bustling restaurant, happy customers, and plates flying out of the kitchen. But don’t let that dream blind you to reality: location matters. It’s the difference between a thriving business and one caught in what I call “The Cycle of Death.” You can have the best concept in the world, but if you’re in a subpar location, you’re in for a brutal uphill battle.

I learned this lesson the hard way, after years of trial and error. The rule is simple: wait for the right location and never settle for “good enough.” Why? Because the wrong location drains your resources before your customers even have a chance to find you. And once that happens, desperation kicks in, you cut corners, reduce quality, and before you know it, you’re trapped in the vicious Cycle of Death.

Break free from that cycle, or better yet, avoid it tirely by applying battle-tested strategies that show you how to stack the odds in your favor from day one. Don’t just dream it, build it the right way.

“The Power of Compound Marketing Is Truly Remarkable, Akin to the Wonders of Compound Interest.”

Forget the outdated marketing playbook. You’re not buying primetime ads or burning cash on direct mail anymore. There is a new way: compound marketing, the strategy that turns your loyal customers into your loudest advocates. It’s about creating moments so unforgettable that people can’t help but share them. Word of mouth isn’t old school, it’s your secret weapon, and in today’s digital age, its power has gone nuclear. Whether it’s the guy pouring beer for his friends or the tourist snapping pics of the sports memorabilia wall, every interaction compounds into more buzz, more traffic, and more success.