Downturn Dining Trends: Loyalty, Value, and Menu Innovation Are Key for Survival

3 Min Read By MRM Staff

Rising restaurant prices and increased cost-of-living expenses are significantly altering dining out habits in both the US and UK, according to a new survey from Attest.Among the key findings affecting restaurants:

Price Sensitivity: 86 percent of consumers in both the US and UK feel restaurant prices are higher than last year. This means diners are more price-conscious than ever. Reduced Disposable Income: Consumers have less money for dining out, leading to fewer overall visits. Shifting Habits:  More than 50 percent of people are dining out less frequently. When they do eat out, they're often choosing cheaper options. Budget-Friendly Focus: There's a rise in diners seeking out cheaper restaurants, value deals, and discounts. Fast food and casual dining are currently seeing higher traffic. Changes to the Meal: Diners are skipping appetizers and desserts to save money, potentially impacting average check size.The survey of 1,000 working-age consumers also explores…