Dos Toros: Cashless in the City
2 Min Read By MRM Staff
When Dos Toros open its newest location on 555 8th Avenue in New York City this week there will be one thing missing: cash.
The brand’s 14th New York location and 15th overall, including Chicago will be the first location to open using a cashless payment system from the get-go.
Co-CEO Leo Kremer told Modern Restaurant Management (MRM) magazine they made the cashless decision to provide a better experience for both guests and teammates.
“We’ve been rolling out cashless check-out to most of our locations since October. Since the Garment District location is the first to open since we’ve made this process change, we felt it made sense to just open cashless from day one. This neighborhood is known for being business and commuter heavy, so we know how important it is to have efficient yet crave-worthy lunch options.”
He added: “By eliminating cash at check-out, we’re able to noticeably decrease the amount of time our guests have to wait in line. At the same time, we’re able to free up our managers from spending hours in the back counting change, and instead be coaching their team and connecting with guests. Not to mention, it’s safer for everyone to not have any cash on-site.
He said the response has been encouraging.
“From our first few months of rolling out cashless, we’re seeing our rush hour lunch lines moving with no friction, and only a few complaints from customers – in fact, the vast majority don’t even notice. With this change, we’re truly able to have our leaders focus on what matters most – delighting guests, serving delicious food, and leading our team.”