Digital Transformation of the Restaurant Industry (Infographic)

The restaurant industry has scene a drastic shift in digital transformation in light of the COVID-19 pandemic, according to a Mobiquity's latest survey, "Digital Transformation of Consumer Restaurant Preferences Survey."

Key findings include: 

The majority of consumers are using a mobile app for something that they previously didn’t before COVID-19 with digital restaurant ordering among the top new behaviors  Consumers indicate that having the ability to use contactless options, like mobile ordering and curbside pickup, drives both preference around where they shop as well as trip frequency Even in restaurant settings, consumers prefer to use their own mobile phone to make payments and avoid unnecessary touch points Shoppers agree that they want to continue to use digital touchpoints even after COVID-19 has subsided, citing convenience and safety The most important factors in driving long-term use include: ease of use, cost, and convenienceEarly in the pandemic…