Data-Driven Marketing for Restaurants

The accelerated rate of growth of technology and automation of processes in the restaurant industry and the breakthroughs in the data analytics prodded many of us to the need of collecting customer data. It set in the process of data collection via email, social media, loyalty programs, and surveys and morphed to sophisticated systems through the use of machine learning and artificial intelligence.

But, if we step back a little and analyze, we find that although restaurants have access to an overwhelming amount of data on their customers, not many of them are using it.  In fact, according to a recent survey, 85 percent of organizations have started programs to create data-driven cultures, but only 37 percent have reported any success. Most restaurant owners do not know where to start, while there are others, who are still struggling with the dilemma of whether data collection is actually yielding any value to their business.

This article deals with the pertinent question - what…