Creatively Creating Buzz (and Increasing Sales) Through Integrated Marketing

2 Min Read By MRM Staff

Blimpie proved to be the real winners in the “Match and Win” game during its second annual Combo Craze as the sub-sandwich brand matched up marketing efforts to win new online and in-store traffic. The QSR brand realized system-wide sales increases of six percent in April and five percent in May due to this integrated marketing effort.

Additionally, the team at Blimpie surpassed internal goals and saw:

14,953 new e-club e-mail subscribers acquired (Goal was 10,000)4,591 new Twitter followers (Goal was 3,000)1,791 new Instagram followers (Goal was 1,000)53 percent e-mail opt-in rate to Combo Craze promotions (Goal was 30-35 percent)535,602 visits to Blimpie.com website (nearly double average traffic – 282,000) 

“We brought the campaign back because it was such a success the first year and we knew it was a way to reach Generation Z and Millennials who go to QSRs at a higher rate,” Steve Evans, Blimpie’s Vice President of Marketing, told Modern Restaurant Management…