Creating Greater Loyalty is on the Menu (Infographic)

QSRs cannot take loyalty for granted as it often extends only as far as the next incentive or reward.That advice comes from Attracting New Customers and Creating Greater Loyalty is What’s on the Menu for Quick Serve Restaurants, a study from The Media Division of Publishers Clearing House. The organization surveyed more than 2,600 registered members of its online community on the ways customer behavior is heavily influenced based by how QSRs implement incentive-based programs to reward them for their patronage.

For QSRs, the ability to attract and retain customers has become as much about providing the right level and type of incentive as it is delivering a quality product. 

Key findings from the report include:

40 percent of respondents prefer restaurant apps to provide coupons and savings 20 percent of respondents would be willing to choose another QSR competitor if they offered a rewards program 10 percent of respondents desire contests and sweepstakes in their…