Creating a Unique Guest Experience (Podcast)

Bob Johnston started his hospitality career as a dishwasher in The Melting Pot’s Tallahassee location and then worked his way through every position in the restaurant.

Today he serves as the chief executive officer and chairman of the board of directors for Front Burner, a franchise management company that has grown the premier fondue restaurant franchise to more than 125 restaurants in the U.S., Canada, Mexico, Saudi Arabia and the United Arab Emirates, and has more than 10 locations in development internationally. 

He discusses his journey in this episode of The Main Course with host Barbara Castiglia.

Franchising brings quality control questions to the business and that means having the right partner. Johnston looks for partners that aren’t risk-averse but are also sensible enough to use the systems already in place. Franchisees need to be committed to maintaining quality control, but perhaps most importantly they need to have a passion for the smiles they bring to guests. 

A new episode of The Main Course, our podcast series with MarketScale, is served up every Tuesday and Thursday.