Creating a Powerful Digital Presence (Podcast)
In this week's episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia speaks with BentoBox Co-Founder and CEO Krystle Mobayeni about the necessity for restaurants to have a mobile-first approach to website design and how the pandemic has made the need for technology even more critical.
“As technology has become more important in the dining out experience—definitely over the past decade, very much so over the past year—restaurants were having to use these different third parties (marketplaces) for the technology, and that was taking away the relationship they had with their guests. These horizontal platforms,” Mobayeni explained, “really fell short of giving restaurants exactly what they needed online—the tools that are very specific to what restaurants want to communicate, whether it’s about events or menus or just updating images or promotions. And so it was really a no-brainer for us to build a platform that addressed this directly for restaurants, and then, within that, give them the tools to be able to take control, be able to make updates easily on their website, and then actually be able to treat it as a digital storefront rather than just a brochure."
To listen, click here.
A new episode of The Main Course, our podcast series with MarketScale, is served up every Tuesday.