Cracking the Code: Experts Weigh in on Cracker Barrel Controversy

8 Min Read By MRM Staff

The recent backlash Cracker Barrel faced after attempting to modernize its logo underscored a critical challenge for legacy brands: how can they evolve and attract new demographics without alienating their established, loyal customer base. To gain deeper insight into this complex situation and its implications for other brands, Modern Restaurant Management (MRM) magazine consulted a panel of leading marketing and branding experts.

Beth LaGuardia Cooper is the Chief Marketing Officer at Advantage Media, where she focuses on enhancing brand identity, awareness, and preference, aligning with the brand's commitment to integrity and leadership.Throughout her career she has emphasised data-driven decision-making, optimizing marketing technology, and leveraging innovative strategies and channels. 

Joycelyn David, author of The Multicultural Mindset: Driving Business Growth in a Borderless Era, is the owner and CEO of AV Communications (AVC). She is also the founder of TULONG, a B2B…