Choosing the Strongest – and Most Protectable – Name for Your Restaurant 

When opening your own restaurant, there are several big steps to get your business started -- establishing a menu, building a customer base, and most importantly, choosing a name. This is an imperative step, which is why it's crucial to pay attention to what goes into a name, and what is needed to protect this name. Ensuring your restaurant name is unique will help keep copycats from stealing your hard work. Competitors can also be copycats, posing a major risk to your business, and ultimately confusing customers. Take a look at what happened with Milk Bar in NYC -- Jojo’s Milk Bar popped up in Chicago, infringing on the name and brand association that the original Milk Bar team worked so hard to build, ultimately leading to a pricey lawsuit. To avoid these kinds of issues and make this process a bit easier, I’m breaking down things you should consider when choosing your restaurant name.

Think About a Strong, Protectable Name While your restaurant name should reflect your…