Check, Please… or Just Check Out? How Grocery and Convenience Stores Are Eating Into Restaurant Market Share | Check, Please... or Just Check Out? How Grocery and Convenience Stores Are Eating Into Restaurant Market Share | Modern Restaurant Management | The Business of Eating & Restaurant Management News

The restaurant industry's competitive landscape for mealtime dollars is changing fast, and it's no longer brand against brand. Increasingly, grocery and convenience stores are stealing share by offering quick, affordable, and increasingly high-quality meal options.

In Revenue Management Solutions' (RMS) recent consumer report, Check, Please or Check Out, 24 percent of surveyed diners say they buy meals from grocery stores more frequently than a year ago. This represents a larger increase than those increasing visits to fast-casual (14 percent) or full-service (11 percent) restaurants and is on par with those visiting QSRs more frequently (24 percent) (RMS Q1 2025 Dining report). The 2,000 U.S. consumers surveyed also hit up convenience stores for meals 15 percent more often than in the past.

The findings reinforce a key truth: value and convenience drive decisions and restaurant operators must respond or risk losing ground.

The Rise of the Retail MealWhen asked…

Jana Zschieschang

Jana Zschieschang is Chief Marketing Officer of Revenue Management Solutions, LLC, a global enterprise providing patented, data-driven solutions and services that drive sales and profitability for over 100,000 restaurants in more than 40 countries and 20 languages. In her role, she designs global marketing and communication strategy and implementation at each of RMS’ offices in Tampa, Tokyo, Singapore, London and Paris. Before being named CMO, Zschieschang was RMS President of EMEA, where she founded RMS’s London office, quadrupled the staff and added dozens of new clients.

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Jana Zschieschang