Carl’s Jr. and Hardee’s Separate and Kroger’s Culinary Innovation

This edition of MRM's Daily Bite features CKE Restaurants, MTY Food Group, LevelUp and Grab, Kroger and Typsy and Modern Restaurant Management (MRM) magazine.

Send news items to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

Carl’s Jr. and Hardee’s Go Their Separate WaysCKE Restaurants, Inc. will create two separate, distinct brands for Carl’s Jr. and Hardee’s. CKE said they will "continue to maintain each of the brands’ unique, 'impossible to ignore' personas, while keeping the quality, taste and value of the food firmly as the star."

CKE selected Havas Chicago as Carl’s Jr. and Hardee’s creative agency of record, responsible for digital, social, TV, radio and OLV content needs for both brands. Using their unique content creation model, speed to market and clear read on today's cultural insights, Havas will build separate brand identities for Carl’s Jr. and Hardee’s, starting immediately with Carl’s Jr.  

“Carl’s Jr. has been, and…