Capitalizing On and Owning Hashtag Holidays to Leverage Your Restaurant’s Promotions

Mother’s Day, Valentine’s Day, Easter ― for years, these have been some of the busiest holidays of the year for restaurants. People know on what dates these holidays fall because they are etched into calendars, year after year. However, with the introduction of the Internet and the explosion of social media, a new type of holiday has come into play: the hashtag holiday. And these holidays ― which include endless options from #PieDay to #NationalPizzaDay to #DessertDay ― provide far-reaching opportunities for restaurants to increase revenue.  

Hashtag holidays now have important marketing and social media implications ― there is always a growing need for more content.

Merriam-Webster defines a hashtag as “a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text (such as a tweet).” Simply stated, hashtags were created to connect related content and make it more accessible. They let people effortlessly join in on public…