Can Signage Bring New Customers To Your Restaurant?

3 Min Read By Stanley Tan

Before the internet, a restaurant would rely on word of mouth and their location to bring in customers. Today it is a totally different environment. Restaurants today have multiple marketing channels to choose from. We have Facebook, Google, Zomato, Yelp, Instagram, etc.

What about signage? Is it a good investment? Will it bring in customers or is the signage installed just because every other restaurant has one?

 

Restaurants, Signage and Impulse DinersThe Institute of Transportation Engineers (ITE) does a lot of analysis on traffic. One of their research was about impulse stops and how different business types are affected by it.

Here are the top business types most affected by impulse stop:

Service station – 45 percent Convenience store – 40 percent Fast food restaurant – 40 percent Shopping centres – 20 to 35 percent Warehouse store – 20 percent Supermarket – 20 percent Sit-down restaurant – 15 percentThe more casual a restaurant, the higher the impulse stop rate…