How can a restaurant drive one-million mobile app installations in five months?
Just ask Burger King.
A branded mobile app from Loyalty Plant helped Burger King Europe with its goals to grow and keep customers coming back.
The formula for Burger King’s success includes:
The Right Features: Implement Key Mobile App Strategy with Features Restaurants Need
- Point of Sale Integration
- Rich visuals for higher campaign redemption
- Digital ordering capabilities
Improved Mobile Strategy with Marketing Automation:A New White Label Mobile App Branded for Burger King
- Putting the app into the hands of its customers creates “rich” Data for Burger King marketing to draw from for the most effective campaigns.
- Actionable customer analytics
- Targeted marketing campaign
- Smart ROI analysis
Proven Tactics for Incremental Sales Growth and Customer Engagement: Effectively promoting continued use of the mobile app
- Referral installs from customer to customer (ave of 3 app installs per recommendation)
- Organic installs from restaurant visitors
- Social promotion of the mobile app – drives +240,000 Facebook Likes
- Gamification: Innovative games, “Secret Coupons” making it more desirable
- Continually personalized content
High Quality Marketing: A Superior Mobile App and Loyalty Mechanics
- Apple and Android customers give the app a 4.6 rating — impressive industry high
- 90,000 user reviews
- Valuable points for users joining the social network