Building Your Restaurant’s Brand with Kindness

You’ve got it all going—an exciting concept with a menu that has your special touches on a well-loved classic. Or maybe your restaurant is pushing some new and different flavors to market.  Everything about your brand is working together to create a welcoming atmosphere for your patrons from the ambience to each ingredient. Your operations are rock solid, and your team works like a well-oiled machine.  From all points you have it all together.  Yet the market is saturated and when someone is craving your particular cuisine, they have a lot of options.How do you stand out when you are doing all the right things?A big clue is in the word kindness. It has been popping up on my radar lately, and I wonder if it may be the next emerging movement in business leadership.  But the idea is this, just as we gravitate, rely on, and trust the kind people in our lives, we do the very same with businesses.

Kindness, and its cousin’s empathy, thoughtfulness, gratefulness, and humility…