Building Restaurant Brand Awareness in the Mobile Age 

The evolution of the marketing environment forces highly competitive industries, including catering businesses, to switch focus to more sustained ROI impact factors like added value and brand awareness. In turn, the advancement of modern technologies makes its own impact on the way consumers interact with brands. The amount of time people spend surfing the internet on mobile devices may exceed four hours a day, and according to the findings of a SinglePlatform research, restaurants head the list of the industries that are most searched online. Here are some more insightful statistics from a TouchBistro survey: 

Almost half of participants eat out between two and four times per week (48 percent), while more than half eat out at least once a week (56 percent). Restaurant goers regularly look for somewhere new to dine (64 percent), while only a small percentage stay with the same restaurants (18 percent). The majority of participants (68 percent) said that they had tried a new…