Branding for Food Trucks: The Definitive Guide

Deciding how to brand your food truck may be the most important decision you’ll face as a food-on-the-go entrepreneur. A well-branded truck can draw attention to your business all day, every day, everywhere it goes. Follow this food truck branding guide and your truck will race ahead of your competition.

Know Your BrandStart by taking the time to figure out what your brand is. Please don’t get me wrong – I’m not asking you to make up a brand. Believe it or not, your brand already exists. You just need to take the time to refine it and clearly articulate it.

If you’re thinking of starting a food truck business or already have, you probably have a passion for food. I’m guessing you want to share your unique menu with the world. You probably also have some sort of personal value system. You might value hard work, honesty, integrity. Maybe you want to help others and make the world a better place with your food.

And finally, you have a personality. You’re…