Bowlero’s Instagrammable Menu

2 Min Watch By Barbara Castiglia and Kevin Freibott

Bowling alleys have never been known for their cuisine, but Bowlero Corporation is hoping to challenge that perception and transform the bowling experience by employing a team of chefs who developed a "Go Crazy Menu" featuring sharable and Instagrammable items. These unique creations include a five-layer “Pizza Cake," a two-foot-long “Coney Mega Dog" as well as the "Behemoth Burger," a five-pound, 14-inch-round party burger that’s been named one of America’s top burgers by USA Today.

Modern Restaurant Management (MRM) magazine quizzed Bowlero's VP of Food and Beverage Steve Bartek on the process of creating new menu items and the impact of social media. 

What was the process of putting together a whole new menu and why did Bowlero choose to have a more elevated menu?

We were given a story board on what the concept should be for Bowlero, so we created a menu to fit the concept. We were able to have some fun with the “Go Crazy” items and also wanted the…