Boosting Customer Engagement: Three Ways F&B Operators Can Maximize Their Mobile Strategies

Do you have a mobile strategy designed to drive customer engagement at your restaurant? Do you have a mobile app that diners find valuable and useful, and does it work to optimize marketing and advertising that can drive more customers through the door? What if your mobile strategy could work much harder for you, leading to increased visits, higher checks and more covers? Our research proves that it can. Eagle Eye’s 2018 industry survey called Changing Tastes & Flavors, looked into the changing dining habits of 2,000 Canadian consumers and how 200 of the food and beverage (F&B) operators serving them plan to adapt. The survey revealed that launching a mobile app was currently the biggest priority for F&B operators, with 54% saying it was extremely important for their business. 

If mobile strategies are top of the agenda for a majority of the Canadian F&B industry, what are restaurant owners and operators doing to optimize those strategies? What’s the ‘recipe’ for staying…