Beyond the Munchies: How Cheba Hut’s Murals Built a Cult Following

For more than  a quarter-century, Cheba Hut has been building a brand that's identified as much by its "toasted" sandwiches as its deeply ingrained mural program. What started as a simple concept has evolved into a cornerstone of the brand's identity, fostering a loyal cult following. Cheba Hut recently released a Mural Look-Book that celebrates these artist partnerships and how this unconventional design approach supports both culture and community in each location.

To learn more about the mural progran's history and the impact of the brand's art-forward design approach, shedding light on how these unique visuals foster genuine connections with their customer base, Modern Restaurant Management (MRM) magazine reached out to  Seth Larsen, the company's Chief Relationship Officer. The accompanying video features a conversation with master muralist Finley.

What is the history of Cheba Hut’s mural program and how do the murals contribute to the brand’s…