Beyond Meat Goes Above and Beyond and Kitchen United’s Culinary Imagination
6 Min Read By MRM Staff
MRM’s Daily Bite has news from Beyond Meat, Kitchen United, Sentinel Capital Partners, Chef Edward Lee and The Cordish Companies and Royal Contract Lighting.
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Beyond Meat Expanding Production
Working to unlock the Future of Protein™, plant-based meat purveyor Beyond Meat announced the building of a new 26,000 square foot research and development center at their headquarters in El Segundo. The new facility will house more than 100 employees, and is the new home to Beyond Meat’s Manhattan Beach Project, the company’s on-going initiative to bring scientists, engineers, food technologists, chefs, and researchers together in service to a single goal: perfectly build a piece of meat directly from plants.
“The expansion of the Manhattan Beach Project here in Los Angeles reflects our belief that building meat from plants is an opportunity of global importance, one that is deserving of investment levels consistent with what you’d find in alternative energy or health sciences, sectors with which we certainly share common goals,” said Ethan Brown, Beyond Meat CEO and founder. “We are seeing a record number of consumers expressing interest in a broader set of protein choices; to these consumers, it is our brand promise to enable them to eat what they love, from burgers to sausage, while feeling great about related health and environmental implications. The new center is designed to help us fulfill that promise to the best of our abilities.”
The center is seven-times the size of the existing facilities and will serve as the foundation of Beyond Meat’s commitment to innovation through accelerated experimentation, learnings, and progress toward the goal of building plant-based meat that is indistinguishable from its animal-based equivalent.
Approximately 90 percent of Beyond Meat’s R&D staff come from biomedical research. Reimagining the use of existing imaging technologies toward a better understanding of the complexity of meat, and applying this knowledge to rebuild meat from plant material, is a key focus for the Beyond Meat team.
“We are leaving no stone unturned in our efforts to perfectly build meat directly from plant materials, using only natural ingredients and without genetic modification. The breadth of processes and technologies we are bringing in-house supports the company’s focus on rapid innovation, in some cases reducing timelines by half,” said Dr. Dariush Ajami, who leads Research and Development at Beyond Meat.
Complementing the efforts on the R&D side will be a cutting-edge gourmet kitchen to host chefs and culinary experts, as well as a formal sensory space for real-time consumer testing and panels. Keeping a close pulse on shifting consumer preferences and trends will allow Beyond Meat to stay at the forefront of producing cutting edge products.
Culinary Imagination Center
Kitchen United introduced a center of culinary imagination and excellence with the opening of its first facility in Pasadena, California. The 12,000 square foot fully equipped kitchen space leverages technology, including integrated point of sale software, back of house automation, and efficient order interfaces that combine inbounds from various delivery platforms, to enable new levels of efficiency for food businesses.
The facility will be used by regional and national food and restaurant brands to produce fresh food solely for the purpose of takeout, catering and delivery. Kitchen United also provides kitchen space that can be rented by the hour to food truck operators, catering firms, restaurants in need of licensed preparation space, and entrepreneurs seeking to develop new food products or restaurant concepts.
“Delivery is the future of the restaurant business, and Kitchen United provides a unique solution for the culinary industry,” said Jim Collins, CEO of Kitchen United. “Kitchen United enables restaurant operators and independent food professionals to expand into new markets or offload burdensome delivery operations by using our turnkey back of house infrastructure, as opposed to investing in traditional brick and mortar locations, allowing for diminished risk and highly favorable cash on cash returns.”
Concurrent with the opening, Kitchen United has closed additional financing to expand into other trade areas in Southern California. Kitchen United was spun out of Cali Group in 2017, and Cali Group invested in both rounds of financing.
The fresh food delivery market is expected to reach 17 billion by 2020. While many restaurants are reporting increased top-line revenues through delivery services, their bottom line is not increasing due to the service costs and operational inefficiencies caused by the multi-step process of transferring food from the kitchen to the delivery drivers. Kitchen United aims to reduce the costs of delivery for restaurants and decrease the wait time for customers.
Sentinel Sells Huddle House
Sentinel Capital Partners sold Huddle House, Inc., a franchisor of family dining restaurants in the Southeast. Financial terms of the transaction were not disclosed.
Based in Atlanta, Georgia, Huddle House was founded in 1964 and offers customers “Any Meal. Any Time.” with a broad menu of cooked-to-order food, 24-hour service, and breakfast, lunch, and dinner served all day. Huddle House has 349 units that generate more than $240 million in annual system-wide sales.
“Working closely with Huddle House’s talented management team has been a great experience,” said Jim Coady, a partner at Sentinel. “Throughout our ownership, Huddle House has achieved impressive, system-wide operational results that have increased efficiency and improved productivity at the individual restaurant level. Average unit volume increased by 14 percent on our watch, which reflects the commitment and dedication to excellence of the entire Huddle House team.”
“Sentinel has been a great partner to Huddle House and over the past six years, has helped us set and achieve meaningful strategic milestones,” said Michael Abt, CEO of Huddle House. “Our customers, franchisees, operators, and employees are super excited about Huddle House’s future.”
Besides selling Huddle House, Sentinel also completed exits from Checkers/Rally’s, National Spine & Pain Centers, PlayCore, and WellSpring Consumer Healthcare. Also during the past year, Sentinel made four new platform investments: cabi, Captain D’s, MB2 Dental Solutions, and Nekoosa. In January 2018, Sentinel also announced the closing of its $2.15 billion sixth private equity fund and its $460 million inaugural junior capital fund.