Ben’s Soft Pretzels Opens ‘University’ for Franchise Partners

Ben’s Soft Pretzels ‘University,’ a full-service training initiative, was opened by the company to provide franchise partners with top-notch educational offerings. The brand also partnered with a national distribution center to further expansion efforts.

“Training is very important to the Ben’s Soft Pretzels brand because we care deeply about the customer experience,” Brian Krider, COO/Co-Founder of Ben’s Soft Pretzels, told Modern Restaurant Management.  “We want our raving fans to be served a hot, fresh, delicious, perfect pretzel every time and to be treated with above-average customer service and respect. Proper training helps ensure that. Our franchise system is growing so rapidly, that the need for both a more robust training program, as well as a new training facility, was quite evident.”

The ‘University,” housed in a newly built state-of-the-art training facility, includes courses ranging from accounting to marketing,  customer service, to creating…