Barstool Research: Barcardi’s 2020 Cocktail Trends (Infographic)

What cocktail trends are hot for 2020? Think mindful drinking, culinary methods and sustainability. The Bacardi 2020 Cocktail Trends Report highlights trends based on insights captured from a survey Bacardi ran with bartenders and bar ambassadors in 2019, as well as third-party research from consumer insights firms.Among the key findings are:

Mindful drinking goes mainstream, with 83 percent of bartenders citing that low-alcohol drinks are hot and an increase of 42 percent in the online searches with the word 'mocktail' in 2019. (Technomic Behind the Bar Insights, 2019 and Google Trends, 2019) Natural products are in the spotlight with 31 percent of bartenders increasingly interested in local, fresh ingredients. (Global Brand Ambassador Survey (GBAS), 2019) The culinary cocktail trend borrows methods and techniques from the kitchen and champions fresh, seasonal, savory and herbal ingredients – 91 percent of bartenders use vegetables in their cocktails, and 68…