Are Behavior-Based Rewards the Future of QSR Loyalty?

QSRs can leverage the seasonal traffic surge to move past deal fatigue and retain guests into the new year by adopting personalized, behavior-based rewards.“Holiday traffic is a stress test for your entire digital ecosystem, so your strategy needs to meet demand wherever it shows up,” explained Catherine Tabor, Founder & CEO of Sparkfly, which has created engagement and loyalty programs for brands including Chipotle, Bojangles, Denny’s, and Texas Roadhouse. “Orchestrate your offers throughout your entire platform, including web and app experiences, digital ad channels, loyalty, and wallet.”

Brands must ensure they are meeting customers where they choose to engage, Tabor stressed. Among her suggestions:

Use first-party data to prioritize and target the highest value customers while acquisition costs dip. 

Put the POS stack through its paces now, so holiday spikes don’t cause glitches and the checkout experience stays seamless.

Customers aren’t responding to deals…