Are Augmented Reality Menus the Future of Restaurants?

The biggest appeal of augmented reality for restaurants is the ability to allow customers to visualize food options in a real-life setting. It creates a visual, mouthwatering appeal that can encourage guests to try things for the first time, or to indulge in dessert or additional appetizers. An augmented reality menu provides diners with textural, flavor, and other cues that can inform their decision making, so they can explore more of a restaurant’s offerings with less risk.

What is Augmented Reality? “Augmented reality” (AR) is often confused with “Virtual Reality” (VR) as it conjures images of people walking around with futurist looking goggles. Unlike virtual reality, augmented reality is something you can access with just the camera on your phone. It’s the ability to superimpose 3D content of virtual items into the real world and interact with them through the cell phone screen.  

The most well-known use of AR is a game called Pokémon Go which got millions of…