Aperitif for Change: Dry January’s Lingering Influence

The concept of Dry January is shifting from a temporary practice to a more established movement that could extend throughout the year, according to insights from dataplor.  In its latest report based on foot traffic analysis of bars and liquor stores from 2021-2025, this year saw a record number of participation across the U.S., indicating a significant shift in consumer behavior. 

The data provides insights into adoption variation based on regional trends, as some states embrace Dry January more aggressively than others.

Key findings include: 

States like Maine and South Dakota showed strong participation, marked by declining bar and liquor store visits.  Local events and weather may have influenced trends in some states, like New Mexico and Louisiana. In recent years, bars have demonstrated a more stable footprint than liquor stores, which experience a sharper decline as consumers reduce alcohol purchases. For a deeper dive into what restaurant operators need to know about…