According to a Recent Survey/Study … Mid-December 2017 Edition

24 Min Read By MRM Staff

This edition of Modern Restaurant Management (MRM) magazine's "According to ..." research roundup includes exclusive results courtesy of the experts at Sense360 regarding Applebee's Dollarita campaign, how specialty cheese sales rise during the holidays and a plethora of trends for 2018.

The Mighty Dollarita ImpactA Sense360 report investigated the effects of Applebee's October Dollarita limited-time offering on visitation by observing visit patterns both before and during the campaign and highlighting the differences between the two periods. During October 2017 Applebees offered $1 Margaritas for guests. The firm looked at visit trends for that month and compared to October of 2016, but excluded Halloween in both instances.

 

 

 

 

 

 

Holiday Consumers Choose CheeseArtisan cheesemaker Cello Cheese revealed the holiday season is the busiest time for cheese sales, with higher-end, specialty cheeses and formats used for entertaining such as wedges being sold 30…