According to a Recent Study/Survey … Mid-October 2017 Edition

13 Min Read By MRM Staff

This edition of MRM's popular "According to ..." research roundup features exclusive LTO research from the experts at Sense360 as well as a slice of American's pizza habits and the best cities for vegans and vegetarians.

LTO Strategy Spotlight: Krispy Kreme’s Solar Eclipse Chocolate Glazed DonutA Sense360 report investigated the effects of a limited time offering on visitation by observing visit patterns both before and during the campaign and highlighting the differences between the two periods, specifically looking at Krispy Kreme's Solar Eclipse Chocolate Glazed Donut. Krispy Kreme served special edition chocolate glazed doughnuts to coincide with the solar eclipse. The report looked at visit trends for that weekend (August 19-20,2017) and compared to the four previous weekends.

Some of the high-level takeaways that stood out:

Very large share growth: 59 percent change from Benchmark period Dinner daypart saw the largest increase in traffic with a 129 percent…