According to a Recent Study/Survey … Mid-November 2017 Edition

23 Min Read By MRM Staff

This edition of Modern Restaurant Management (MRM) magazine's "According to ..." research roundup features exclusive results of Taco Bell's "Steal a Base, Steal a Taco" LTO campaign  from the experts at Sense360 in addition to a nationwide food-on-demand study, the importance of color for restaurants and the best restaurants for group dining.

'Steal a Base, Steal a Taco' According to Sense360, “Steal a Taco” inspired a major lift at Taco Bell during last year’s World Series – so what will be the rate of success year-over-year? Sense360 can pinpoint consumer traffic to restaurants, and show exactly how Taco Bell performed during the Steal a Taco promotion in comparison to other timeframes with no promotion.

The report investigated the effects of a limited time offering on visitation by observing visit patterns both before and during the campaign in both the pilot DMAs and non-pilot DMAs and highlighting the differences between the two periods.

 

This report specifically…