According to a Recent Study/Survey … Mid-March 2018 Edition

30 Min Read By MRM Staff

This edition of Modern Restaurant Management (MRM) magazine's "According to ..." research roundup  offers St. Patrick's Day and March Madness research as well as hot chili toppings, brand intimacy and gender balance in hospitality.

St Patrick's Day: Good for Bars, Not RestaurantsHere are a few interesting data points from the experts at CAKE.

Data confirms St. Patrick's Day is a holiday for bars, not restaurants:

Transactions

In 2017, the average number of bar transactions was 43 percent higher on St. Patrick’s Day (March 17) compared with the Friday prior (March 10). The average number of transactions fell by 30 percent on the following Friday (March 24).  On the other hand, restaurants saw only a 7 percent rise in number of transactions on St. Patrick’s Day (March 17), compared to the previous Friday (March 10).Revenue

In 2017, average bar sales saw a 33 percent increase (compared to the previous Friday) on St. Patrick’s Day and average sales jumped over…