According to a Recent Study/Survey … Mid-June 2017 Edition

40 Min Read By MRM Staff

This Mid-June 2017 edition of Modern Restaurant Management (MRM) magazine's research round-up includes TripAdvisor's Diner Engagement Study, the Love List: Food, the cost of feeding teenagers and Father's Day statistics from our friends at Upserve.

 

Diner EngagementThe new TripAdvisor “2017 Diner Engagement Study” analyzes the way in which consumers interact with TripAdvisor’s more than 4.2 million restaurant listings. With over 150 million average monthly restaurant browsers, TripAdvisor is increasingly becoming one of the most effective and popular performance marketing channels for restaurateurs, and thU.S>, it is important that owners understand how to better manage and maximize their bU.S>iness listing.

Some key findings from the 2017 Diner Engagement Study include:

Diners spend double the amount of time viewing TripAdvisor restaurant listings that have at least 20 reviews, compared to similar restaurants with no reviews. Owners who respond to at least 1% of…