According to a Recent Study/Survey … Mid-January 2018 Edition

32 Min Read By MRM Staff

It's a new year, so there's plenty of new research. This first edition of Modern Restaurant Management (MRM) magazine's "According to ..." research roundup for 2018 includes exclusive results on Captain D's Lobster Feast LTO  from the experts at Sense360 as well as promising restaurant sales growth, trends in eating for the New Year and coffee, milk and chicken preferences.

Lobster Love LTOSense360 examined Captain D’s Seafood Restaurant’s Lobster Feast promotion to gauge guest interest and visitation patterns.

Improved Restaurant GrowthSame-store sales growth for the fourth quarter was 0.4 percent, a very robust 2.6 percentage point improvement from third quarter results. This is the first quarter of growth in the last two years. The signs of relative improvement that the restaurant industry began showing since the beginning of the quarter continued through December. Restaurant same-store sales posted 0.3 percent growth for the month of December. This was the…