According to a Recent Study/Survey … Mid-February 2017 Edition

As part of our mission to be the go-to resource for on-the-go restaurant industry professionals, Modern Restaurant Management (MRM) magazine offers highlights of recent research. This mid-February 2017 edition features Valentine's Day research from our friends at CAKE, some uplifting restaurant statistics and a plethora of beverage data.

Valentine's Day ImpactValentine’s Day was the other day and couples around the country spent a romantic night out at their favorite restaurants. It’s no surprise—restaurants benefit greatly from Cupid’s holiday, seeing and uptick of 67 percent revenue compared to an average day.

How can restaurants be sure they are maximizing their potential for profit on this busy day? CAKE found that adopting integrated technology can help restaurants streamline their operations on busy holidays, like Valentine’s day, and make the most of their potential revenue.

CAKE took a look at how Valentine’s Day impacts the restaurant business and found:

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