According to a Recent Study/Survey … Mid-August 2018 Edition

This edition of Modern Restaurant Management (MRM) magazine's "According to ..." research roundup features research in how guests use voice search, the economic vitality of the foodservice industry and noise levels in Manhattan restaurants. 

Importance of Voice Search for RestaurantsYext, Inc. released new survey data on how restaurant-goers use voice search to find and engage with restaurants. The results reveal that voice search has become an important part of how consumers interact with restaurants, and that voice search is an increasingly important part of restaurant marketing.

The Yext-commissioned survey polled 1,000 adults in the U.S. who have asked a restaurant-related question using voice-enabled services like Siri, Alexa or Google Assistant, to source information or ask questions within the last year. The research revealed the following key findings among this group of respondents:

1 in 4 consumers who get a restaurant result in voice search visit that restaurant.

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